Clause 2929 Advertising design analysis
(1) A council, in preparing an advertising design analysis for an area or locality for the purposes of clause 15, 19 or 21, is to include an analysis of the following:(a) the existing character of the area or locality, including built forms and landscapes,(b) the key positive features of the existing character of the area or locality,(c) the desired future character of the area or locality,(d) the role of outdoor advertising.(2) In undertaking an advertising design analysis (not being an advertising design analysis referred to in clause 15 (2) (a)), the council must consult with the advertising industry and local businesses.