15   Advertisements on rural or non-urban land

(1)  This clause applies to land that, under an environmental planning instrument, is within a rural or non-urban zone and on which an advertisement may be displayed with the consent of the consent authority.

(2)  Except in a case to which subclause (3) applies, the consent authority must not grant consent to display an advertisement on land to which this clause applies:

(a)  unless a development control plan is in force that has been prepared on the basis of an advertising design analysis for the relevant area or precinct in consultation with:

(i)  the advertising industry and any body that is representative of local businesses, such as a chamber of commerce, and

(ii)  if the land to which the development control plan relates is within 250 metres of a classified road, the Roads and Traffic Authority,

      and the display of the advertisement is consistent with the development control plan, or

(b)  if no such development control plan is in force, unless:

(i)  the advertisement relates to the land on which the advertisement is to be displayed, or to premises situated on that land or adjacent land, and

(ii)  specifies one or more of the following particulars:

(A)  the purpose for which the land or premises is or are used,

(B)  the identification of a person residing or carrying on an occupation or business on the land or premises,

(C)  a description of an occupation or business referred to in sub-subparagraph (B),

(D)  particulars of the goods or services dealt with or provided on the land or premises, or

(E)  (Repealed)

(c)  if no such development control plan is in force, unless the advertisement is a notice directing the travelling public to tourist facilities or activities or to places of scientific, historical or scenic interest.

(3)  In the case of an application to display an advertisement on transport corridor land when the Minister is the consent authority, the consent authority must not grant consent to display an advertisement on land to which this clause applies unless the consent authority is satisfied that the advertisement is consistent with the Guidelines.